LaunchTRAK
Comprehensive approach to assessing the progress of your new product launch, or your competitors.
Sales representative teleconferences designed to assess initial reaction to your promotional message.
Stocking surveys to identify inventory, distribution, and availability issues.
48 hour SPEEDBACK MD detail message recall and likelihood of use measurements.
Services combined with quantitative measurements let you view predicted market share and adoption curves, based on launch data collected, as early as two weeks post launch.
Allows you to adjust and optimize selling, promotional and positioning strategies early on.