Compete!!!
Similar to Virtual Marketing, but goes a step further.
Utilizes a qualitative/quantitative approach where target specialists are exposed to alternative positionings of your product, versus those of current and/or future competitors.
Can determine the market impact of your new product or determine likely displacement of an existing product to new competitors.
Applicable to any therapeutic area or market segment.
Leads to evolution of a powerful, customer focused message that works to deliver optimal product positioning, and assesses how that positioning will stack up against your competitors, specialty by specialty.
Can be coupled with Strategex forecasting capabilities to reveal impact of changing product positioning in market share terms.