Virtual Marketing
Utilizes an iterative positioning process methodology, with MMR personnel, ad agency, product management and market research working as a team.
Determines your optimal product positioning and communications.
Tests your sales/promotional message among a live audience of relevant specialties. Presentations are altered between group sessions to incorporate previous group findings.
Evolution of a powerful, customer focused message that works to deliver the optimal product positioning and sales strategy overall as well as by specialty.
Results can be tied back to MMR/Strategex product forecasting models which measure likelihood of use and new product uptake.