Our services include...
- Ad Testing
- ATUs
- Brand Image & Awareness
- Brand Loyalty Testing
- Brand Positioning
- Competitive Benchmarking
- Convention Research
- Corporate Image Studies
- Customer Satisfaction
- Physician Diary Studies
- Focus Groups
- Fieldwork Services
- Forecasting
- KOL Research
- Market Analytics
- Modeling
- Omnibus Surveys
- Market Segmentation
- Message Recall
- Message Testing
- Pricing Strategy
- Product Concept Research
- Sales Force Effectiveness
- Satisfaction Research
- Tracking Studies
- Win-Loss Research
Qualitative Research
Medical Marketing Research, Inc. specializes in qualitative market research. Our team of moderators and interviewers have more than 50 years of combined experience conducting focus groups, one-on-one interviews, telephone depth interviews and more. As full-service healthcare market research specialists with a proven proficiency in qualitative research methodologies, MMRx is committed to providing our clients with insightful qualitative research findings.- Determine the landscape of a market
- Measure new products and concepts
- Develop and test a marketing creatives
- Test marketing messages
- Identify drivers of behavior
- Understand the decision making process
At Medical Marketing Research we specialize in specialists. Experts in the pharmaceutical, biotech, and medical device industries, MMR has been empowering companies large and small to make informed decisions through market research since 1988.
