Our services include...
- Ad Testing
- ATUs
- Brand Image & Awareness
- Brand Loyalty Testing
- Brand Positioning
- Competitive Benchmarking
- Convention Research
- Corporate Image Studies
- Customer Satisfaction
- Physician Diary Studies
- Focus Groups
- Fieldwork Services
- Forecasting
- KOL Research
- Market Analytics
- Modeling
- Omnibus Surveys
- Market Segmentation
- Message Recall
- Message Testing
- Pricing Strategy
- Product Concept Research
- Sales Force Effectiveness
- Satisfaction Research
- Tracking Studies
- Win-Loss Research
Qualitative Research
MMR's qualitative research experts are highly experienced in conducting advanced qualitative market research and analysis. Each year our qualitative experts conduct hundreds of focus groups, in-person depth interviews, and telephone depth interviews with physicians, managed care executives, pharmacists, nurses, patients, and more.
Quantitative Research
MMR's own in-house team of quantitative market research professionals design, program, and analyzes hundreds of quantitative surveys each year. From simple concept tests with physicians, to sophisticated choice surveys with managed care executives, MMR is ready to put our experience to work for you.
What's New?
MMR is pleased to announce our web-based on demand MarketPulse , a unique tool designed around current issues. Provides valuable insight without the structure or expense of a fully customized survey.- Issue driven
- Client-customizable
- Results delivered within 2 weeks
- Shared cost
For more information, contact us at 919-788-1625 or info@mmrx.com
At Medical Marketing Research we specialize in specialists. Experts in the pharmaceutical, biotech, and medical device industries, MMR has been empowering companies large and small to make informed decisions through market research since 1988.
